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Tuesday, 16-Sep-2014 13:57 Email | Share | Bookmark
Violet Grey Brings The Hollywood Touch To Luxury Beauty - Forbes










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In todays world of social media and behavioral data, the consumer tells you what she wants and she is far too discerning to spend her time with anyone that isnt listening to her. What does the day-to-day process of selecting product look like? Cassandra Huysentruyt Grey: From our little cottage war room at the Chateau Marmont, we work around a long table filled with beauty products recommended by makeup artists, skin care experts, nail artists, beauty editors and stars. We choose from products that are authentically being used in Hollywood that season, whether its award season, spring or fall. Each recommended product then goes through an extensive approval process with our aforementioned community. Only once it passes their collective range-of-requirements does the product make The Shelves on VIOLETGREY.com and in our flagship destination on Melrose Place. We refer to this process as the The Violet Code. The Shelves (Laure Joliet http://cliffgznt.bravesites.com/entries/general/try-the-kanye-west-self-confidence-generator-the-urban-daily for VIOLET GREY) Which Violet Code-approved products will you be carrying in your makeup bag this summer? Cassandra Huysentruyt Grey: My more? info… favorite products that passed The Violet Code for summer are La Mer Sun Lotion SPF 30 ($120): Nail artist Stephanie Stone always recommends sunscreen on your hands as they are prone to showing the first signs of aging. Its just as important to protect your hands from the sun as it is your face. Dior Diorshow Waterproof Mascara ($25): Waterproof mascara is a must for summer heat. <br>Source: http://www.forbes.com/sites/sarahwu/2014/06/23/violet-grey-brings-the-hollywood-touch-to-luxury-beauty/



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